A natural straw hat with a flat brim and a racing-green band carrying a gold gorse vine, on cream linen.
The 94: the band
The band
The 94: the weave
The weave

06 · The statement

The 94

Seagrass straw hat

A flat-brim straw with a telescoped crown and a thick green band, a single gold gorse vine trailing around it. Named for a summer you already know.

A natural open-weave straw with a flat medium brim and a telescoped crown, the shape that owned the fairways of the mid-nineties. The band is thick racing-green grosgrain carrying one slim gorse vine in gold, kept sparse on purpose.

Inside, the sweatband reads Always in season. A small woven gorse label sits on the band. That is the whole story; a hat like this does not need more.

Details

  • 01

    Open-weave seagrass straw

  • 02

    Flat medium brim, telescoped crown

  • 03

    Racing-green grosgrain band with a gold gorse vine

  • 04

    Woven gorse label on the band

  • 05

    Always in season printed on the inner sweatband

Keep it dry. Let it age.

The founding run

One run, made in small numbers. The first five hundred on the list get founders’ pricing and a numbered Brassie.

A player on a green beneath snowed mountains, checkered flag flying.
The bright days

The rest of the run

All eight →
Join the first 500 →